석사: Michigan State University, Department of Human Environment & Design: Merchandising Management
박사: Michigan State University, Department of Human Environment & Design: Merchandising Management
약력/경력
2019-present Professor
Department of Consumer & Family Sciences
Sungkyunkwan University, Seoul Korea
2012-2019 Associate Professor
Department of Consumer & Family Sciences
Sungkyunkwan University, Seoul Korea
2007- 2011 Assistant Professor
Consumer Sciences: Fashion & Retail Studies
The Ohio State University
2002 - 2007 Assistant Professor
School of Human and Consumer Sciences: Retail Merchandising
Ohio University
학술지 논문
(2023)
Acculturation, religiosity, and
willingness to accept Korean
products among Muslim
consumers: an exploratory study.
Journal of Islamic Marketing.
14,
13
(2023)
구조적 토픽모델링을 활용한 무료형 대규모 다중이용자 온라인
롤플레잉 게임의 소액결제에 대한 이용자 리뷰 분석.
Human Ecology Research.
61,
3
(2023)
무슬림 여성소비자의 내재적․외재적 종교성이 한류참여와
한국화장품 구매의도에 미치는 영향과 연령의 조절효과:
인도네시아, 말레이시아를 중심으로.
소비문화연구.
26,
4
(2023)
전기차에 대한 소비자 인식 연구: 구조적 토픽모델(STM)을 중심으로.
소비자학연구.
34,
3
(2023)
Cross-national consumer research using structural topic modelling: Consumers' approach-avoidance behaviours.
INTERNATIONAL JOURNAL OF CONSUMER STUDIES.
47,
5
(2023)
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets: how do social capital and marketing innovation matter?.
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS.
35,
1
(2022)
Consumers’ Perceived Benefits and Costs
for Amazon Go Based on Social Media Data
Using Text Mining.
Lecture Notes in Computer Science.
13520,
(2022)
디지털 시장에서의 소비자소외 개념화에 대한 연구.
소비자학연구.
33,
5
(2022)
코로나-19 이전과 이후 식생활 관련 제로웨이스트 운동 양상과 소비자 반응 비교.
Human Ecology Research.
60,
1
(2021)
텍스트 마이닝을 활용한 미국 노년 소비자와 애완용 로봇 간 상호작용에 대한 분석: Joy For All Companion Pets에 대한 아마존 리뷰를 중심으로.
디지털융복합연구.
19,
10
(2021)
중국 소비자의 왕홍 이용 유형에 따른 심리적 기제, 소비성향, 충동구매 및 만족도 차이에 관한 연구: 뷰티 왕홍을 중심으로.
소비자학연구.
32,
4
(2021)
텍스트 마이닝 분석을 이용한 폴더블폰에 대한 소비자 인식 및 수용 관련 반응에 관한 연구: Galaxy Z Flip을 중심으로.
소비자학연구.
32,
4
(2020)
삼성헬스 사용자의 혜택 및 비용에 대한 연구: 앱 리뷰와 소셜 미디어 데이터를 중심으로.
Family and Environment Research.
58,
4
(2020)
Business implications for korean products entering multicultural malaysian market.
Polish Journal of Management Studies.
22,
2
(2020)
Cross-National Study on the Perception of the Korean Wave and Cultural Hybridity in Indonesia and Malaysia Using Discourse on Social Media.
SUSTAINABILITY.
12,
15
(2020)
Examining Feedback of Apple Watch Users in Korea Using Textmining Analysis..
International Conference Proceedings on Intelligent Human Systems Integration.
1131,
1
(2019)
의미연결망분석을 통한 스마트워치 사용자의 지각된 혜택과 비용에 대한 연구: 애플워치를 중심으로.
소비자학연구.
30,
6
(2019)
Impact of External Knowledge Inflow on Product and Process Innovation of Korean SMEs: Absorptive Capacity as a Mediator.
CLOTHING AND TEXTILES RESEARCH JOURNAL.
37,
4
(2019)
이성적 인지양식과 소비자정보 리터러시가 소비자정보혼란과 소비자선택혼란에 미치는 효과에 관한 연구: 20-30대 소비자를 중심으로.
소비문화연구.
22,
2
(2019)
NIE-based SME brand building in foreign markets: an exploratory study.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT.
28,
1
단행본
(2022)
한국 중소기업의 말레이시아, 인도네시아 시장 진출 전략 사례집.
한국학술정보.
공동
(2015)
브랜드, 세계를 삼키다: 작지만 강한 한국 중소기업의 성공 DNA.
이담북스.
공동
수상/공훈
Best Paper Award, “Chung, J., Oh J.S., & Jeong S.W. (2018). Determinants of U.S. Buyer Loyalty toward Gobizkorea.com: A Study Focused on Country Image, E-Service Quality, and Satisfaction, Korea Trade Research Journal, 43(5), 203-233.” at the 2019 Spring Conference of Korea Trade Research Association, Trade Tower, Seoul, Korea, April 21, 2019.
Best Poster Award, “Lee, Y.L. & Chung. J. The Influence of Consumer Cognitive Styles on Consumer Confusion” at the 2018 Fall Conference of Korean Home Economics Association at Korea National Open University, Seoul, Korea, October, 28, 2018.
Book Prize, “Sejong Doseo in 2016” for Jin, B., Chung, J., Jeong, S. and Yang, H. (2015). Brands Rule the World: Unlocking the DNA of Successful Korean SMEs in the Global Marketplaces, Yeedam Books, Seoul, South Korea.
Best Reviewer of the Year Award of 2008 Managing Service Quality Journal at the “BQUISS-11 Symposium (Quality in Services Symposium), Wolfsburg Germany, June 2009.
Best Paper Award, “Japanese Retail-Buyer Supplier Relationships: Does Performance Matter?” at the Academy of Marketing Science/American Collegiate Retailing Association Triennial Retailing Conference, Columbus, Ohio, November 2003.
2001 Highly Commended Award by Literati Club for “A Model of Behavioral Intention to Buy Domestic versus Imported Products in a Confucian Culture,” Marketing Intelligence & Planning, Vol. 18 (5), 281-291, 2000.
Nominated for Best Paper Award, “Modeling the Differential Effects of Brand and Country-of-Manufacture on Korean Consumers’ Intention to Buy Hybrid Products,” Academy of Marketing Science-American Collegiate Retailing Association Conference, Columbus, Ohio, November 2000.
